Job Title: Director of Marketing & Communications
Position Overview:
We are seeking a highly skilled and strategic Director of Marketing & Communications to lead our
marketing and communication efforts. The ideal candidate will be responsible for developing and
executing comprehensive marketing strategies to drive brand awareness, customer engagement, and
revenue growth. This role requires a creative thinker with exceptional leadership abilities and a
proven track record of success in developing and implementing effective marketing campaigns.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and promote product/service offerings.
- Lead the creation and execution of integrated marketing campaigns across multiple channels, including digital, social media, email, events, and traditional media.
- Oversee the development of engaging content for marketing materials, including website copy, blog posts, social media posts, email newsletters, and press releases.
- Collaborate with cross-functional teams to align marketing initiatives with overall business objectives and ensure consistency in messaging and branding.
- Conduct market research and analysis to identify opportunities for growth and stay ahead of industry trends and competitive landscape.
- Manage marketing budgets and resources effectively to maximize ROI and achieve key performance indicators.
- Build and maintain strong relationships with media outlets, industry influencers, and strategic partners to enhance brand visibility and credibility.
- Build, lead, and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or related field; MBA preferred.
- Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role.
- Proven track record of developing and executing successful marketing strategies that drive business results.
- Strong understanding of digital marketing tactics, including SEO, SEM, social media advertising, and email marketing.
- Excellent communication skills, with the ability to effectively convey complex ideas and concepts to diverse audiences.
- Strategic thinker with the ability to analyze data, identify trends, and make data-driven decisions.
- Exceptional leadership abilities, with a track record of building and developing high-performing teams.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Passion for innovation and continuous learning, with a desire to stay updated on the latest marketing trends and technologies.
Benefits:
- Competitive salary commensurate with experience.
- Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
- Opportunities for professional development and career growth.
- A collaborative and inclusive work environment with a diverse team of talented individuals.
- Exciting company events, team outings, and employee recognition programs.
- Hybrid work environment for employees based in Bangalore.