Job Title: Director of Programmatic

Position Overview:
The Associate Director of Programmatic Advertising will be responsible for overseeing the strategic planning, execution, and optimization of programmatic advertising campaigns. This role will require a strong understanding of programmatic platforms, data analysis, and media buying strategies. The Associate Director will lead a team of programmatic specialists, work closely with cross-functional teams, and ensure that all campaigns align with client goals and deliver measurable results.

Key Responsibilities:

• Strategic Leadership:
  • Develop and execute programmatic strategies to achieve client goals and KPIs.
  • Stay updated with the latest trends and innovations in programmatic advertising and ensure that the team is equipped with cutting-edge knowledge and tools.
  • Collaborate with the Director of Account Management to align programmatic initiatives with broader digital marketing strategies.
• Campaign Management:
  • Oversee the end-to-end management of programmatic campaigns, including planning, execution, optimization, and reporting.
  • Ensure that campaigns are set up correctly and optimized continuously to maximize ROI.
  • Analyze campaign performance data to make data-driven decisions and provide actionable insights to clients and internal teams.
• Team Leadership:
  • Manage and mentor a team of programmatic specialists, providing guidance, training, and support.
  • Foster a collaborative environment that encourages innovation and continuous improvement.
  • Conduct performance reviews and provide professional development opportunities for team members.
• Client Relationship Management:
  • Act as a senior point of contact for key clients, providing strategic advice and regular updates on campaign performance.
  • Develop strong client relationships to understand their needs and objectives, ensuring that programmatic strategies are aligned with their business goals.
  • Present campaign performance reports to clients, highlighting successes, challenges, and opportunities for future growth.
• Technology & Platform Management:
  • Oversee the use of programmatic platforms (e.g., DSPs, DMPs, SSPs) and ensure the team is leveraging these tools effectively.
  • Work with technology partners and vendors to evaluate new tools and platforms that could enhance the programmatic offering.
  • Ensure compliance with industry standards and best practices related to programmatic advertising.
• Budget Management:
  • Manage programmatic media budgets, ensuring efficient allocation of resources to maximize campaign performance.
  • Provide accurate forecasting and budgeting for programmatic initiatives, ensuring alignment with overall financial goals.
• Cross-Functional Collaboration:
  • Work closely with other departments such as creative, analytics, and account management to ensure that programmatic campaigns are fully integrated and support overall marketing objectives.
  • Collaborate with the analytics team to develop and refine measurement frameworks that accurately capture the effectiveness of programmatic campaigns.

Qualifications:

Education: Bachelor's degree in Marketing, Advertising, Business, or a related field; Master’s degree preferred.

Experience: 8+ years of experience in digital marketing, with a focus on programmatic advertising. Proven experience in managing and optimizing programmatic campaigns across multiple platforms. Strong leadership experience, with a history of managing and developing teams.

• Skills:
  • In-depth knowledge of any one programmatic advertising platform.
  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
  • Excellent communication and presentation skills, with the ability to articulate complex concepts to clients and stakeholders.
  • Proficiency in digital marketing tools and technologies, including ad servers, DSPs, DMPs, and analytics platforms.
  • Strong project management skills, with the ability to manage multiple campaigns and projects simultaneously.
• Certifications: Relevant industry certifications (e.g., Google Ads, IAB Digital Media Sales Certification) are a plus.

Key Competencies:

• Strategic Thinking
• Leadership and Team Management
• Analytical and Data-Driven Decision Making
• Client-Focused Mindset
• Adaptability and Continuous Learning
• Excellent Communication Skills

Working Conditions:

• This position may require occasional travel to meet with clients or attend industry events.
• Hybrid working options may be available, combining office and remote work.

Equal Opportunity Statement:
GeoSpot Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Benefits:

• Competitive salary commensurate with experience.
• Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
• Opportunities for professional development and career growth.
• A collaborative and inclusive work environment with a diverse team of talented individuals.
• Exciting company events, team outings, and employee recognition programs.
• Hybrid work environment for employees based in Bangalore.

If interested, please send your resume to us at jobs@geospotmedia.com